For very short descriptions the alt tag can be used. Alt tags let you describe an image or graphic file – they’re the pop-up descriptions that appear when you hover your mouse over a graphic, or when the graphic can’t be downloaded for whatever reason.
Text within comment tags is never displayed on the page – it is used by coders and designers to remind them of what that part of the page is for. Some coders used to put lots of keywords in the comment tags, so that they would be seen by search engines but not users, but search engines have now stopped paying attention to any text that isn’t seen by the user. Keep this in mind when trying to post invisible text (i.e. white text on a white background).
This kind of behavior can get you banned from a search engine. 4. Having keyword density in all of your content is good, but keep in mind that each search engine has its own requirements when it comes to how many times that a keyword or phrase should be in the content for the page to be relevant.
Somewhere between 5 and 8 percent is a roughly optimal level – but this isn’t always possible, and you shouldn’t force it. Don’t overdo it, or the search engines might mark you down. 5. Many search engines judge web page importance on the number and quality of incoming links from other sites. You should link to some related sites, but not too many. Don’t overdo incoming links either, and keep them related your site’s content.
It’s also good to get sites to use your keywords as the text of these links.
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